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Event Details
The Science of
Social Media
by Dan Zarrella – Author, Social Media Scientist at HubSpot
This month, Dan Zarrella – Author, Social Media Scientist at HubSpot – will
discuss ‘The Science of Social Media’.
“I go to a lot of social media
conferences and read a lot of social media advice and most of it is what I call
‘unicorns and rainbows.’ Stuff like ‘engage in the conversation’ or ‘hug your
followers.’ It’s good sounding advice, and hard to disagree with – I’m not going
to tell you to punch your customers in the face. The problem is that it’s not
based on anything more substantial than what ‘feels right’ typically. I like to
get beyond the unicorns and rainbows into the real data, the real science about
why people behave the way they do online and how we as marketers can leverage
that behavior.”
One lucky guest will receive Dan’s
recently released “The Facebook Marketing
Book”.
Speaker
Bio:
Dan Zarrella is an award-winning
social, search, and viral marketing scientist and author of two O’Reilly Media
books: “The
Social Media Marketing Book” and “The Facebook Marketing
Book”. He has a background in web development and combines his programming
capabilities with a passion for social marketing to study social media behavior
from a data-backed position and teach marketers scientifically grounded best
practices.
He
has spoken at numerous conferences, including: PubCon, Search Engine Strategies, Iowatasmic, Convergence ’09,
140 The Twitter
Conference, The Cool Twitter Conference, WordCamp Mid Atlantic, Social
Media Camp, Inbound Marketing Bootcamp, and Social Fresh Nashville, and he
currently works as "The Social Media Scientist" at HubSpot.
View Dan’s full bio here: http://danzarrella.com/bio
We will live-tweet at
#HarvardSocial09 but you will need to pre-register laptops for wireless internet
access: https://autoreg.fas.harvard.edu/
Lunch is allowed and
BYO.
When:
Monday, January 24, 12:30 – 2:00
P.M.
Where:
Forum Room, Lamont Library (wheelchair accessible); the library requires a
Harvard ID – visitors will need to pre-register (added to the library guest
list) by contacting Michael
Byrne or Nicholas
Lamphere or by registering at http://harvardsocial09.eventbrite.com.
We hope to see you
there!
Harvard University Social Media User
Group
http://bit.ly/HarvardSocial
http://twitter.com/HarvardSocial
Attendee List
Sort by: Date | First Name | Last Name
When & Where
Harvard University
Lamont Library Forum Room
11 Quincy Street
Cambridge,
MA 02138
Monday, January 24, 2011 from 12:30 PM to 2:00 PM (ET)
Add to my calendar
Hosted By
Harvard University Social Media User Group
The ABCD-Harvard University Social Media User Group has been established to:
1. Educate the Harvard community on the variety, availability, cost, and security of social media tools;
2. Demonstrate and discuss how and why these tools can be
implemented into our everyday work environment (standalone,
browser-based, and/or integration into existing websites/frameworks);
3. Present successful case studies from across the University,
showing how social media tools can foster community - with pertinent
solutions for business, pedagogical, training, and marketing needs.
http://twitter.com/HarvardSocial
